San Antonio mattress company apologizes for 9/11 commercial after backlash

A San Antonio mattress sales company has issued an apology after a commercial aired for its “Twin Towers mattress sale.”

In the commercial, the store manager Cherise Bonanno, says, “What better way to remember 9/11 than with a Twin Tower sale?”

After her description of the sale, two men standing behind her fall into two “towers” of mattresses, with Bonanno saying, “We will never forget.”

After the commercial was aired, the backlash began with reviews on Yelp and angry posts to the company’s Facebook page. Many comments called the commercial “tasteless” and expressed their offense.

A letter of apology from the company’s owner was quickly posted to the Facebook page saying the commercial was posted to Facebook without his approval or his knowledge.

“I say this unequivocally, with sincere regret: the video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives.” wrote owner Mike Bonnano.