Bud Light began a campaign Tuesday called Strike Gold in which drinkers have the chance to win Super Bowl tickets for life.
According to a press release, Bud Light is randomly placing 38,000 gold-colored cans in 18-, 24- and 30-packs of its 12-oz. beer cartons from now through Jan. 13, 2017.
Anyone who finds one of the cans can then enter a contest to win Super Bowl tickets for the rest of their life, or up to 51 years.
The cans can be found in special-edition packs of Bud Light, or consumers can visit budlight.com to download and print a gold can wrap. From there, consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags #SBTix4Life and #Sweeps on Facebook, Instagram or Twitter.
Six weekly winners during the promotion will be selected to win a pair of season tickets to their favorite NFL team games. One grand prize winner will be selected to win a pair of lifetime Super Bowl tickets the week of Jan. 16, 2017.